surfup

Promote your hotel and travel services so more guests book directly

We promote hotel, tour operator and excursion websites in search and maps through room, destination, programme and seasonal pages. For seasonal businesses that depend on aggregators and want more direct bookings. Each direct booking saves aggregator commission, and travellers first search for a destination or option before choosing where to book.

Does this sound familiar?

bookings come through aggregators · destination and programme pages are missing · seasonal pages are deleted and lose their history · map listings are out of date.

What the business gets

room, programme and destination pages for real searches · consistent property data and map listings · measurement of direct bookings and search enquiries · seasonal work calendar.

Business-value example (illustrative)

savings = bookings moved from an aggregator to a direct channel × average order value × aggregator commission share. Use your own figures.

Your website won't promote itself. Let's help it—without magic.

What we do

  1. research destination queries and intent; 2) structure room, programme and destination pages; 3) local listings and reviews; 4) seasonal collections that preserve URLs; 5) organization and offer structured data; 6) booking report.

How it works

diagnosis and keyword research (2–3 weeks) → structure → implementation → reporting.

Case

Boutique hotel (28 rooms) — multilingual direct-booking website, content and GEO: direct bookings 18% → 44%; aggregator commissions ≈14% → ≈9% of revenue; organic traffic ×3.2. → Boutique hotel

Google can't read minds. Let's give it clear pages.

Services and pricing

$400 – $700

per scoped project

$1,250 – $2,250

per scoped project

Discuss on Telegram

$700 – $1,000

per month

$2,000 – $3,000

per month

Discuss on Telegram

$1,400 – $2,000

per month

$4,000 – $6,500

per month

Discuss on Telegram

Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.

The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.

Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.

Not included

pricing and sales-channel management, paid ads or photography.

No promises

rankings, traffic and enquiries depend on the niche, site and competition.

FAQ

Will SEO replace aggregators? No, it can reduce dependence on them. · Do we need foreign-language versions? If you have international guests, yes; see Google SEO. · What about reviews? We help respond; we do not remove authentic reviews.

Search engines need a map too. No SEO magic promised.

SEO by industry

Specialist services by task

Additional services

from $550

per scoped project

Discuss on Telegram

from $1,250

per scoped project

from $750

per month

Discuss on Telegram

from $1,000

per scoped project

from $2,000

per scoped project

Discuss on Telegram

from $3,750

per scoped project

Discount 90%$400 – $600

from $40

per scoped project

Discuss on Telegram

Discount 90%$3,750 – $6,000

from $375

per scoped project

Discount 90%$1,050 – $1,800

from $105

per scoped project

Discuss on Telegram

from $150

for the first week

from $149

per scoped project

Discuss on Telegram

from $499

per scoped project

Have a task? Share a few details — we’ll take it from there.

SurfUp / studio

Your site is in search results—but can customers find it easily?

Discuss SEO—without magic · Telegram

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

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Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read