Does this sound familiar?
bookings come through aggregators · destination and programme pages are missing · seasonal pages are deleted and lose their history · map listings are out of date.
We promote hotel, tour operator and excursion websites in search and maps through room, destination, programme and seasonal pages. For seasonal businesses that depend on aggregators and want more direct bookings. Each direct booking saves aggregator commission, and travellers first search for a destination or option before choosing where to book.
bookings come through aggregators · destination and programme pages are missing · seasonal pages are deleted and lose their history · map listings are out of date.
room, programme and destination pages for real searches · consistent property data and map listings · measurement of direct bookings and search enquiries · seasonal work calendar.
savings = bookings moved from an aggregator to a direct channel × average order value × aggregator commission share. Use your own figures.
diagnosis and keyword research (2–3 weeks) → structure → implementation → reporting.
Boutique hotel (28 rooms) — multilingual direct-booking website, content and GEO: direct bookings 18% → 44%; aggregator commissions ≈14% → ≈9% of revenue; organic traffic ×3.2. → Boutique hotel
a sports nutrition e-commerce project in 6 languages (sportfit.ee) and local cases (Local gift marketplace).
Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.
The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.
Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.
pricing and sales-channel management, paid ads or photography.
rankings, traffic and enquiries depend on the niche, site and competition.
Will SEO replace aggregators? No, it can reduce dependence on them. · Do we need foreign-language versions? If you have international guests, yes; see Google SEO. · What about reviews? We help respond; we do not remove authentic reviews.
Practical articles and guides by SurfUp.
A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.
ReadHow to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.
ReadDemand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.
Read