surfup

A financial-service website and app with clear terms and a two-step enquiry

We build product websites, calculators, customer accounts and mobile apps for financial organizations. For banks, microfinance providers, payment companies and fintech teams. In finance, trust depends on clear terms and a fast, understandable user journey.

What the business gets

product pages with terms · calculators · an account within the agreed scope · pre-launch security checks · source code in your hands.

What we do

user-journey analysis · design system · development · QA and security checks for AI-generated code, if present · launch.

Related case (insurance)

Insurance company — phased migration of the website and online policy purchase (80 thousand URLs) without stopping sales: LCP 6.8 → 1.4 s; policy-purchase conversion +34%; critical vulnerabilities 11 → 0; organic traffic recovered in 2 weeks. → Insurance company

Turn “we need a website” into a link you're happy to share.

Services and pricing

$1,000 – $1,600

per scoped project

$2,800 – $4,400

per scoped project

Discuss on Telegram

$2,000 – $3,000

per scoped project

$5,600 – $9,000

per scoped project

Discuss on Telegram

$3,750 – $6,000

per scoped project

$12,600 – $25,200

per scoped project

Discuss on Telegram

Prices are indicative. The final price depends on the project and agreed terms and is confirmed before work begins.

The final price depends on the CMS and source-material readiness, integrations, and the number of target markets and languages.

Licences, paid tools, placements and infrastructure are quoted separately. Accounts and access remain in your name.

No promises

regulatory compliance. Personal and financial data are handled under an approach agreed with your lawyer and security team.

Not included

regulatory approvals, licences and compliance audits.

Even the “Submit” button wants a plan.

Development by industry

Specialist services by task

Additional services

from $550

per scoped project

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from $1,250

per scoped project

from $750

per month

Discuss on Telegram

from $400

per scoped project

from $700

per month

Discuss on Telegram

from $1,400

per month

Discount 90%$400 – $600

from $40

per scoped project

Discuss on Telegram

Discount 90%$3,750 – $6,000

from $375

per scoped project

Discount 90%$1,050 – $1,800

from $105

per scoped project

Discuss on Telegram

from $150

for the first week

from $149

per scoped project

Discuss on Telegram

from $499

per scoped project

Have a task? Share a few details — we’ll take it from there.

SurfUp / studio

A website with no clear button is an online museum: lovely, but where do I go?

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

Read
Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read