Does this sound familiar?
Keywords were chosen by guesswork · one page serves all channels · the listing does not explain why you are better · updates leave the copy unchanged.
We optimize your App Store product page: its title, subtitle and keywords, screenshots, and product pages for different audiences. For iOS apps, especially those with paying users. App Store fields have strict length limits, so wording needs to be precise; different ad channels may also benefit from their own product pages.
Keywords were chosen by guesswork · one page serves all channels · the listing does not explain why you are better · updates leave the copy unchanged.
a keyword set with overlap checks · title and subtitle matched to searches · screenshot and preview-video briefs · a custom product page plan by channel/audience · a product-page test plan · before/after report.
audit · keyword research · metadata within Apple’s rules · custom product pages · product-page tests · reporting.
audit and keyword research → metadata and custom product pages → your team publishes → product-page tests → monthly report.
rankings and installs are not guaranteed; publishing through your App Store Connect account and Apple Ads are excluded.
Can everyone see App Store keywords? The keyword field is hidden from visitors, so we test hypotheses through rankings and performance trends. · Do we need separate pages for ads? Often they help when channels bring different audiences; we decide based on data.
SurfUp has not published a dedicated ASO case study yet.
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