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Take your app to China’s app stores without getting lost

Mainland China has different stores and rules from the rest of the world: Google Play is unavailable, Android apps are distributed through several stores, and publication requires local documents, including app filing (ICP filing); games require separate licensing. We plan the launch: which stores to choose, how to adapt the Chinese listing and what to prepare in advance. For companies that have decided they need a Chinese audience and want to avoid costly mistakes.

Does this sound familiar?

You do not know which store to start with · the listing was machine-translated · document requirements are unclear · the app fails review.

What the business gets

a launch plan with store order and requirements · a Chinese-language listing (copy and keywords based on Chinese search semantics) · a preparation checklist for your team and local partner · a measurement plan.

What we do

research the market and store competitors · Chinese keyword research · listing localization by a native speaker · creative briefs adapted to local expectations · a checklist of documents and restrictions for your team and local legal partners (they handle legal filings).

Could someone find your app before they know its name?

How it works

select stores (1–2 weeks) → research and copy → prepare the submission package → your team/partner publishes → report.

Exclusions and no promises

legal setup in China, obtaining licenses or registrations, publication by a local legal entity and paid ads are excluded; results are not guaranteed. Store and regulator rules change; verify current requirements with counsel and each store’s documentation.

FAQ

Do we need a local legal entity? Some stores, including App Store China, have app-registration requirements; decide with local counsel. · Can we use Google Play instead? It is unavailable in mainland China.

An app-store listing is a shop window. The main point shouldn't be hidden behind the decor.

SurfUp has not published a dedicated ASO case study yet.

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Even a great app needs a storefront people can notice.

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