Does this sound familiar?
You do not know which store to start with · the listing was machine-translated · document requirements are unclear · the app fails review.
Mainland China has different stores and rules from the rest of the world: Google Play is unavailable, Android apps are distributed through several stores, and publication requires local documents, including app filing (ICP filing); games require separate licensing. We plan the launch: which stores to choose, how to adapt the Chinese listing and what to prepare in advance. For companies that have decided they need a Chinese audience and want to avoid costly mistakes.
You do not know which store to start with · the listing was machine-translated · document requirements are unclear · the app fails review.
a launch plan with store order and requirements · a Chinese-language listing (copy and keywords based on Chinese search semantics) · a preparation checklist for your team and local partner · a measurement plan.
research the market and store competitors · Chinese keyword research · listing localization by a native speaker · creative briefs adapted to local expectations · a checklist of documents and restrictions for your team and local legal partners (they handle legal filings).
select stores (1–2 weeks) → research and copy → prepare the submission package → your team/partner publishes → report.
legal setup in China, obtaining licenses or registrations, publication by a local legal entity and paid ads are excluded; results are not guaranteed. Store and regulator rules change; verify current requirements with counsel and each store’s documentation.
Do we need a local legal entity? Some stores, including App Store China, have app-registration requirements; decide with local counsel. · Can we use Google Play instead? It is unavailable in mainland China.
SurfUp has not published a dedicated ASO case study yet.
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