surfup

Localize your app listing for each country in the words local users search for

We prepare app listings for several countries: not just a translation, but new keyword research and user-language copy with local wording and expectations. For apps with international audiences or plans to enter new markets. Literal translations often do not match local searches and can cost the listing visibility and trust.

Does this sound familiar?

The listing was machine-translated · screenshots are identical in every country · there is no demand data for the new market.

What the business gets

country-specific search queries · localized copy and visual briefs · launch order by country · metrics for each locale.

What we do

research country demand and competitors · keyword research with a native speaker · copy · visuals · tracking.

Could someone find your app before they know its name?

How it works

choose countries and languages → keyword research → copy and visuals → your team publishes → report by locale.

Related experience

multilingual website promotion: sportfit.ee (6 languages).

Exclusions and no promises

translating the app interface, legal adaptation and guaranteed growth are excluded.

An app-store listing is a shop window. The main point shouldn't be hidden behind the decor.

FAQ

Is translation enough? Usually not: local users use different terms, so we research keywords again. · Which countries should we start with? Those with an existing audience or demand; we set the order using data.

Even a great app needs a storefront people can notice.

SurfUp has not published a dedicated ASO case study yet.

ASO

Specialist services by task

Additional services

from $550

per scoped project

from $1,250

per scoped project

Discuss on Telegram

from $750

per month

from $400

per scoped project

Discuss on Telegram

from $700

per month

from $1,400

per month

Discuss on Telegram

from $1,000

per scoped project

from $2,000

per scoped project

Discuss on Telegram

from $3,750

per scoped project

Discount 90%$400 – $600

from $40

per scoped project

Discuss on Telegram

Discount 90%$3,750 – $6,000

from $375

per scoped project

Discount 90%$1,050 – $1,800

from $105

per scoped project

Discuss on Telegram

Have a task? Share a few details — we’ll take it from there.

SurfUp / studio

An app-store listing is a shop window. Let's make sure the important part shows.

Latest materials

All materials

Practical articles and guides by SurfUp.

Guide · 10 min

“What is…” pages and AI answers: lost clicks or falling demand

A bank’s reference section lost 24% of visits as demand fell 13%. How to tell clicks lost to an AI block from falling demand and how to measure it.

Read
Guide · 8 min

Traffic dropped after a Google update

How to tell whether a traffic drop comes from a Google update, seasonality or a site fault. 2026 update timeline, a six-question check and a plan for the first 14 days.

Read
Guide · 9 min

Demand fell or the site lost: reconciling traffic with Wordstat

Demand for deposits fell 75%, traffic 37%; for cards demand −35%, traffic −63%. How to reconcile traffic with demand and not blame the site for the market.

Read