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The description reads like website copy · screenshots do not explain the value · one listing serves every country · app quality (crashes and reviews) has not been assessed.
We optimize your Google Play listing for store search and for visitors deciding whether to install. For Android apps with audiences in markets where Google Play is available, especially teams entering several countries and language markets. In Google Play, description text contributes to search, and listing conversion directly affects how many people who see it install.
The description reads like website copy · screenshots do not explain the value · one listing serves every country · app quality (crashes and reviews) has not been assessed.
country-specific search queries and wording · revised title, short and full descriptions · briefs for graphics and video · a listing experiment plan (in the developer console) · review and rating recommendations · before/after report.
audit the listing and competitors · research keywords by locale · write copy · brief visual assets · test experiments and custom listings for different audiences and countries where the console allows · review app-quality metrics that affect visibility · report results.
audit and keyword research → copy and visuals → your team publishes → experiments → monthly report.
rankings, ratings and installs are not guaranteed; app development and bug fixes and paid advertising are excluded.
Do you need console access? Your team needs it to publish; we only need an export of metrics or read-only access. · What affects rankings? Listing relevance to the query and user behavior; the store does not disclose the full set of factors, and we do not invent them.
SurfUp has not published a dedicated ASO case study yet.
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