surfup

Promote your app in Google Play so people find the listing and install

We optimize your Google Play listing for store search and for visitors deciding whether to install. For Android apps with audiences in markets where Google Play is available, especially teams entering several countries and language markets. In Google Play, description text contributes to search, and listing conversion directly affects how many people who see it install.

Does this sound familiar?

The description reads like website copy · screenshots do not explain the value · one listing serves every country · app quality (crashes and reviews) has not been assessed.

What the business gets

country-specific search queries and wording · revised title, short and full descriptions · briefs for graphics and video · a listing experiment plan (in the developer console) · review and rating recommendations · before/after report.

What we do

audit the listing and competitors · research keywords by locale · write copy · brief visual assets · test experiments and custom listings for different audiences and countries where the console allows · review app-quality metrics that affect visibility · report results.

An app-store listing is a shop window. Let's make sure the important part shows.

How it works

audit and keyword research → copy and visuals → your team publishes → experiments → monthly report.

Exclusions and no promises

rankings, ratings and installs are not guaranteed; app development and bug fixes and paid advertising are excluded.

FAQ

Do you need console access? Your team needs it to publish; we only need an export of metrics or read-only access. · What affects rankings? Listing relevance to the query and user behavior; the store does not disclose the full set of factors, and we do not invent them.

Even a great app needs a storefront people can notice.

SurfUp has not published a dedicated ASO case study yet.

ASO

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SurfUp / studio

An app-store listing is a shop window. The main point shouldn't be hidden behind the decor.

Latest materials

All materials

Practical articles and guides by SurfUp.

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